Illustrated East Coast business ecosystem linking industrial trade, food facilities, cold chain, distribution, retail and digital networks

GRT GLOBAL HOLDINGS SDN. BHD.

From East Coast roots to a connected future.

A system-driven group connecting industrial trade, an integrated food ecosystem, community retail and digital operations under one strategic direction.

Explore our group View business ecosystem

Industrial & ResourcesFood EcosystemRetail & CommunityDigital Operating System

About the Group

One strategic centre.
Distinct market-facing businesses.

From its base in Kuantan, Pahang, GRT Global Holdings brings together six legal companies across industrial trading, food product development, distribution, cold-chain logistics, community retail and technology.

Our structure is designed around customer groups and operating systems—not around separate corporate websites for every registration. Each business keeps a clear legal identity while sharing a connected group direction, operating discipline and digital foundation. Within the food ecosystem, S AURORA FOODS SDN. BHD. is the legal company behind the SA FOODS brand, while SA MART SDN. BHD. operates the group’s retail business.

Clear legal entities. Clear brand roles. Clear customer journeys.

Digital Presence Architecture

Four focused gateways, built around the audiences we serve.

The group website leads institutional communications, while three specialised websites serve industrial buyers, food-supply-chain partners and retail consumers.

Corporate structure stays complete; digital journeys stay simple.

grtglbholdings.com

Group Gateway

Corporate identity, leadership, six legal entities, business map, sustainability and institutional engagement.

You are here

grtrsc.com

Industrial & Resources

Minerals, steel raw materials, recycled resources, international trade and supply capabilities.

safinaaurora.com

Food Supply Chain

Food products and brands, OEM, distribution, HORECA, cold-chain logistics and dealer development.

safinaaurora.net

Consumer & Retail

SA MART stores, frozen retail, convenience, café, membership, promotions and customer services.

Our Companies

Six legal entities. One group-level direction.

Every company has a defined operating role, legal identity and place within the wider group ecosystem.

Industrial & Resources Trading

GRT RSC (M) SDN. BHD.

Minerals, steel raw materials, recycled resources and international trade.

grtrsc.com

Food Products & Brand Ownership

S AURORA FOODS SDN. BHD.

The legal company behind food product development, sourcing, OEM capabilities and the flagship SA FOODS brand.

safinaaurora.com

B2B Sales & Distribution

SA DISTRIBUTIONS SDN. BHD.

Dealer, wholesale, HORECA, van sales, market development and fulfilment.

Distribution division

Cold Chain & Logistics

SA COLD CHAIN LOGISTICS SDN. BHD.

Cold storage, transportation, delivery, inventory control and fulfilment support.

Cold-chain division

Retail & Community

SA MART SDN. BHD.

Frozen mart, convenience retail, café, membership and consumer experience.

safinaaurora.net

Digital Operating System

SA DIGITALS SDN. BHD.

Apps, membership, POS, data, e-commerce and group-wide systems integration.

Group technology division

Business Divisions

A connected value chain from capability to consumer.

The food ecosystem blueprint links local supply, product and brand ownership, controlled movement, market access and consumer relationships—supported by a shared digital backbone.

Illustrated food supply chain connecting local suppliers, food facilities, cold storage, distribution and community retail — Integrated food ecosystem — from local capability to market access.

01
SMEs & Suppliers
Local capability, ingredients, manufacturing and product potential.
02
Food & Brand
Product development, sourcing, OEM, brand ownership and inventory.
03
Cold Chain
Temperature control, storage, stock rotation and quality safeguards.
04
Distribution
B2B sales, order management, delivery, collection and market development.
05
Market & Retail
Dealers, HORECA, modern trade, institutions, export and SA MART.
06
Consumers
Quality, value, convenience, trust and community connection.

Physical flow

Supplier → Product → Cold Chain → Distribution → Market → Consumer

Document flow

PO → GRN → DO → Invoice → CN → Receipt → Settlement

Financial flow

AP → Inventory → AR → Collection → P&L → Dashboard

Illustrated digital operations hub linking membership, sales, POS, inventory, logistics, e-commerce and management analytics

One connected data foundation

SA DIGITALS

The operating intelligence behind the ecosystem.

SA DIGITALS SDN. BHD. is positioned to connect customer experience, commercial activity and management visibility across the group.

Membership, CRM & loyalty

Rewards, wallet & e-commerce

Online ordering & field sales

POS and AutoCount integration

Business intelligence & forecasting

Dashboards and document management

01Collect

02Analyse

03Predict

04Plan

05Act

06Improve

Blueprint Ambition

Rooted in the East Coast. Designed to scale with discipline.

The blueprint sets a long-term direction for an integrated food ecosystem that develops East Coast SMEs, expands market access and builds a connected retail network. SA Mart Mahkota Square opened in Kuantan on 8 June 2026 as SA Mart’s first branch in Pahang, providing an early retail platform for locally made SME products. The wider scale figures shown here remain forward-looking targets—not statements of current achievement.

Blueprint target · Not yet achieved300

East Coast SME partners envisioned across Pahang, Terengganu and Kelantan.

Long-term vision · Not yet achieved150

SA MART stores envisioned in a phased nationwide retail growth roadmap.

Founder & Leadership

Building a system-driven group from Pahang.

Founder & Group Managing Director

CHING WEI HONG

Leads GRT Global Holdings with a focus on connected operating systems, traceable business movement, disciplined execution and scalable East Coast growth. His group direction brings industrial resources, the SA food ecosystem, community retail and digital capability under one disciplined operating vision.

Leadership contact

Sustainability & Enablers

Sustainable growth begins with operating discipline.

The ecosystem is designed around six enablers that strengthen traceability, service quality, resilience and long-term value creation.

People & Culture

Clear ownership, accountable teams and repeatable capability building.

Process & SOP

Standardised operating rules across procurement, inventory, sales and service.

Technology & Automation

Connected systems designed to turn operational data into decisions.

Quality & Food Safety

Traceability, disciplined controls and continuous improvement by design.

Cold Chain Infrastructure

Temperature-controlled storage and movement across the value chain.

Sustainable Growth

Building resilient East Coast businesses with national ambition.

News & Media

A Pahang retail milestone for the SA ecosystem.

8 June 2026 · Kuantan, Pahang

SA Mart Mahkota Square opens as SA Mart’s first branch in Pahang.

Pahang Media reported that the branch is intended to serve as a platform for bringing locally made IKS products together and helping them reach wider markets. The report also described a proposed ecosystem development valued at approximately RM250 million, with more than 500 potential job opportunities and over 300 SME vendor partners.

RM250 million, 500+ jobs and 300+ vendor partners are reported plans and targets—not current achievements.

Read the independent report

Contact

Start a conversation with the group.

For institutional, investment, banking, government, commercial and media enquiries.

Telephone+60 16 411 4771

Emailwhching@grtrsc.com

Group AddressA375, 1st & 2nd Floor, Jalan Air Putih,
25300 Kuantan, Pahang Darul Makmur, Malaysia.